Branding & Creative
What this is
We build the corporate and employer layer of a brand: the corporate narrative, investor and partner material, the employee value proposition, careers experience and the internal communication that keeps it honest.
Hiring is a marketing problem run by people without a marketing budget. The careers page, the job description and what current employees say publicly decide the quality of the shortlist before the first interview.
Every employer claims growth and great people. Concrete detail about the actual work is what attracts the right applicants.
A proposition honest about how the company works discourages poor fits, which is the point.
A polished consumer brand alongside a neglected corporate one reads as inconsistency.
Use cases
Competing for talent against better-known employers
A careers page that is a list of vacancies and nothing else
Investor and partner material that undersells the business
A merger or restructure needing a single internal story
What this is
Relevant work
How it runs
Interviews with current employees — what is genuinely true here, not what leadership hopes.
The corporate story and employee proposition, written specifically enough to be useful.
Careers experience, recruitment creative and corporate material designed to it.
Templates and guidance so HR and comms can keep producing to the standard.
What it should achieve
Stronger applications from better-fitting candidates
Corporate material that matches the consumer brand
A clear internal story people can repeat
Recruitment content that keeps working between campaigns
Related capabilities
Questions
The page is the visible part. The value is in the proposition behind it, which also shapes job descriptions, interview experience and how existing employees describe the place.
Scopus assistant
Simulated — scripted, not a live model
