Video & Film Production
What this is
We produce product films, demonstrations, software walkthroughs and animated explainers, combining live action, screen capture and motion graphics to whichever degree the subject needs.
Prospects rarely say they did not understand. They just leave. A short explainer removes that failure at the exact point where interest is highest.
A film trying to demonstrate, sell and onboard at once does none of them well.
Seeing the product working establishes understanding faster than describing it.
Most explainer problems are writing problems that no amount of animation will fix.
Use cases
A product people do not understand quickly enough
Software that needs a walkthrough for the site or sales
Onboarding and how-to content reducing support load
A service whose process needs visualising
What this is
Relevant work
How it runs
The one thing the viewer must understand, and what to deliberately leave out.
A tight script and storyboard approved before production starts.
Live action, screen capture or animation as the subject requires.
Cutdowns for site, sales, social and support contexts.
What it should achieve
Products understood in under a minute
Fewer basic questions reaching sales and support
Assets that work on the site and in the pitch
Complex processes made visual
Related capabilities
Questions
Physical products usually benefit from being filmed. Software, processes and abstract services are often clearer animated. Many projects use both.
Scopus assistant
Simulated — scripted, not a live model
