What happens when a provider changes their API?

Integrations are monitored and versioned, and we can hold a maintenance arrangement so changes are handled before they break anything.

Should we use an off-the-shelf connector instead?

If one fits your logic, yes — we will tell you. Custom work is worth it when the mapping or conditional rules exceed what those tools handle.

API, CRM & System Integrations

Technology & Automation

Connecting the systems a business already runs so data stops being moved by hand.

What this is

Disconnected systems produce disagreeing numbers.

We build and maintain integrations: CRM and marketing platform connections, ERP and finance synchronisation, payment and logistics providers, custom APIs, webhooks and the middleware that keeps it all reconciled.

When the same customer exists in four systems, none of them is correct. Integration is less about efficiency than about having a single version of the truth to make decisions from.

Decide the system of record

Every field needs one authoritative source. Without that, syncing just spreads the disagreement faster.

Design for failure

Third-party APIs go down. Retries, queues and dead-letter handling are what keep data intact.

Make it observable

A sync you cannot inspect will fail silently, and you will find out from a customer.

Use cases

When businesses come to us for this.

Customer data disagreeing across CRM, finance and support

Orders re-keyed between commerce and ERP

Marketing platforms working from stale lists

Exposing an API for partners or customers

Replacing a fragile automation nobody trusts

What this is

What we actually do here.

CRM and marketing platform integration

ERP, finance and inventory synchronisation

Payment and logistics provider integration

Custom API design and development

Webhooks and event-driven pipelines

Data mapping and transformation

Monitoring, retries and error handling

Legacy system connectivity

Technology

Integration

REST
GraphQL
Webhooks
Message queues

Platforms

CRM systems
ERP systems
Payment gateways
Marketing platforms

Relevant work

Where this capability shows up.

View all work

Capability Demonstration

RelayLogistics & Operations

Automation for the middle of a process

An agent demonstration built around triage, enrichment and routing — with escalation treated as a feature rather than a failure.

AI Agents & Workflow Automation
Software & Product Engineering
Conversational AI

Capability Demonstration

HelioTechnology & SaaS

An AI platform costed first

A multi-tenant AI product demonstration — tenancy, roles, metering and billing designed alongside the AI feature rather than after it.

AI SaaS Development
SaaS Development
Full-Stack Development

How it runs

A working rhythm, not a process deck.

Inventory

Every system, what it holds, and which one should own each field.

Design

Sync direction, frequency, conflict rules and failure behaviour agreed upfront.

Build

Integrations with validation, retries, logging and alerting from day one.

Monitor

Visibility into what synced, what failed and what needs attention.

What it should achieve

Outcomes worth measuring.

One agreed version of customer and order data

Manual re-keying removed from daily work

Failures visible immediately rather than eventually

Systems that can be added without rework

Related capabilities

The things people ask.

Usually. Database-level integration, file exchange or a middleware layer can connect legacy systems where no API exists.